Why we believe what we believe
Political beliefs often grow from identity, experience and belonging, shaping how citizens interpret facts, leaders and even their own principles.

Our political beliefs often begin forming before we understand them.
How can two people see the same country, hear the same candidate and come away believing opposite things?
In this edition of "This Matters," Bill Britt examines how family, community, experience, values and partisan identity shape the way people interpret candidates, issues and facts.
Because democracy depends on citizens choosing their politics—not allowing their politics to choose them.
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